University of Hawaii Community Colleges
Instructional Annual Report of Program Data (ARPD)

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Review Year: College: Program:

College: Hawaii Community College
Program: Hospitality and Tourism

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The last comprehensive review for this program can be viewed at:
Program established in 2008 and no previous comprehensive program review

Program Description

The Hospitality and Tourism program is designed to provide job training for entry-level and first line supervisory level positions in the hospitality/visitor industry. Offering educational training in the field of hospitality/visitor industry will ensure a skilled pool of workers is continuously available to meet the industry’s employment demand on the Island of HawaiÊ»i. Additionally, making a career path possible to local workers strengthens the human assets of our community. The program was established to:

•Meet the growing needs of the hotels and related hospitality/ visitor organizations by training existing and future employees in basic skills needed to obtain entry-level and supervisory positions.

•Provide job upgrading skills necessary for career advancement in the hospitality/visitor industry.

•Develop skills in verbal and written communication.

•Develop skills in distance learning that will promote lifelong learning.

The mission of the Hospitality and Tourism Program is to provide students with a general overview of hospitality operations to help them develop the technical and interpersonal skills necessary for them to be valued employees in the industry and contributing members of the community.

 

Part I. Quantitative Indicators

Overall Program Health: Cautionary

Majors Included: HOST     Program CIP: 52.0901

Demand Indicators Program Year Demand Health Call
10-11 11-12 12-13
1 New & Replacement Positions (State) 145 101 117 Healthy
2 *New & Replacement Positions (County Prorated) 24 19 18
3 *Number of Majors 36 47.5 54.5
3a     Number of Majors Native Hawaiian 10 13 20
3b     Fall Full-Time 64% 66% 67%
3c     Fall Part-Time 36% 34% 33%
3d     Fall Part-Time who are Full-Time in System 8% 4% 0%
3e     Spring Full-Time 64% 54% 60%
3f     Spring Part-Time 36% 46% 40%
3g     Spring Part-Time who are Full-Time in System 3% 0% 2%
4 SSH Program Majors in Program Classes 369 507 642
5 SSH Non-Majors in Program Classes 129 84 33
6 SSH in All Program Classes 498 591 675
7 FTE Enrollment in Program Classes 17 20 23
8 Total Number of Classes Taught 9 9 12

Efficiency Indicators Program Year Efficiency Health Call
10-11 11-12 12-13
9 Average Class Size 18.4 21.9 18.8 Cautionary
10 *Fill Rate 61.4% 72.9% 62.5%
11 FTE BOR Appointed Faculty 0 0 0
12 *Majors to FTE BOR Appointed Faculty 0 0 0
13 Majors to Analytic FTE Faculty 40.5 49.3 40.9
13a Analytic FTE Faculty 0.9 1.0 1.3
14 Overall Program Budget Allocation $55,566 $86,767 $120,965
14a General Funded Budget Allocation $55,566 $72,238 $118,842
14b Special/Federal Budget Allocation $0 $0 $0
14c Tuition and Fees $0 $14,529 $2,123
15 Cost per SSH $112 $147 $179
16 Number of Low-Enrolled (<10) Classes 1 1 0
*Data element used in health call calculation Last Updated: January 27, 2014

Effectiveness Indicators Program Year Effectiveness Health Call
10-11 11-12 12-13
17 Successful Completion (Equivalent C or Higher) 70% 85% 84% Cautionary
18 Withdrawals (Grade = W) 5 2 3
19 *Persistence Fall to Spring 69.4% 78.7% 76.7%
19a Persistence Fall to Fall     59.6%
20 *Unduplicated Degrees/Certificates Awarded 5 6 5
20a Degrees Awarded 4 4 5
20b Certificates of Achievement Awarded 0 1 0
20c Advanced Professional Certificates Awarded 0 0 0
20d Other Certificates Awarded 1 1 0
21 External Licensing Exams Passed   Not Reported Not Reported
22 Transfers to UH 4-yr 0 0 0
22a Transfers with credential from program 0 0 0
22b Transfers without credential from program 0 0 0

Distance Education:
Completely On-line Classes
Program Year  
10-11 11-12 12-13
23 Number of Distance Education Classes Taught 2 2 2  
24 Enrollments Distance Education Classes 14 26 27
25 Fill Rate 23% 43% 45%
26 Successful Completion (Equivalent C or Higher) 50% 65% 52%
27 Withdrawals (Grade = W) 0 0 0
28 Persistence (Fall to Spring Not Limited to Distance Education) No Fall Courses No Fall Courses No Fall Courses

Perkins IV Core Indicators
2011-2012
Goal Actual Met  
29 1P1 Technical Skills Attainment 90.00 80.00 Not Met  
30 2P1 Completion 50.00 26.67 Not Met
31 3P1 Student Retention or Transfer 74.25 76.92 Met
32 4P1 Student Placement 60.00 78.57 Met
33 5P1 Nontraditional Participation N/A N/A N/A
34 5P2 Nontraditional Completion N/A N/A N/A

Performance Funding Program Year  
10-11 11-12 12-13
35 Number of Degrees and Certificates     5  
36 Number of Degrees and Certificates Native Hawaiian     2
37 Number of Degrees and Certificates STEM     Not STEM
38 Number of Pell Recipients     40
39 Number of Transfers to UH 4-yr     0
*Data element used in health call calculation Last Updated: January 27, 2014
Glossary | Health Call Scoring Rubric

Part II. Analysis of the Program

Overall Health -- Cautionary

Demand -- Healthy

#2 is low based on casual surveys of the 12 world-class resorts and clubs along the West Hawaii coast.

#3a is 67% which is considerably higher than 46% at HawCC

Efficiency -- Cautionary

#10 will increase as number of enrollments increase to 8 in West Hawaii and remained steady at 15 in Hilo resulting in 23/30 or 77%.

#12 should be 1 since James Lightner is now the Hospitality and Tourism (HOST) Program Coordinator and not assigned as HOST Division Chair.  The changes will result in a Healthy rating in Efficiency.

Effectiveness -- Cautionary

#3 will remain at Cautionary until another FTE BOR is appointed; hopefully before the new Palamanui Campus opens in Fall 2015.

#20 will increase with 10 majors earning an unduplicated AAS or CC divided by 18 annual new and replacement positions #2 equals 10/18 or 56% which is Cautionary.

The combination of Healthy Demand, Healthy Efficiency and Cautionary Effectiveness  would give an Overall Health score of 4 with is almost the 5 needed for Healthy.

 

Significant Program Actions for 2012 - 2013

For Fall 2013, Math and English requirements were raised to 100 or above level.

 

Previous Program Actions

1.   Move into new facilities at Hawaii Community College - Palamanui starting Fall 2015 with continued classroom, online Laulima, and videoconferencing instruction to and from Hilo.

2.   Establish closer relationships with world-class Kohala resorts, including cooperative programs and internships.

3.  Utilize the skills and talents of resort staff experts in offering presentations and workshops to HOST students at West and East Hawaii campuses.

 

Perkins IV Core Indicators

#29 will increase from 80% to goal of 90% due to more academically skilled students enrolling in HOST due to the increased requirements of English and Math 100 or higher level.

#30 will increase from 26.27% to the goal of 50% with 10 students earning CC or AAS by May 2014.

 

Part III. Action Plan

Program Action 1

Continue to build industry membership on HOST Advisory Council.  Three new members will be recruited from Hospitality suppliers and HawCC Alumni.

Builds closer relationships between HOST Program, HawCC and the Big Island Hospitality industry which is the largest employer  on our island. Advisory Council enables more job opportunities for students and builds enrollment in HOST Program.

Program Action 2

Encourage continued improvement in reliability of Laulima and videoconferencing by keeping logs of difficulties in those systems.

HOST uses High Definition videoconferencing between Hilo and Kona campuses. It has been greatly improved over the past three years when physical and technical changes were made. Presently frequent periods of blurred video and audio silences marr the class learning environment. Complete loss of reception occurs less frequently.  Both the Hilo and the Kona classes will keep detailed logs of the difficulties to aid in identifying corrections to the system.

Program Action 3

Schedule Housekeeping lab days in nearby hotels.

Housekeeping needs regular hands-on  lab work to understand basic skills  and knowledge . No space is available for a guestroom mock-up. Hotel  management is anxious to increase interest in their housekeeping departments  and will cooperate on use of rooms that are not in use.  Housekeeping is a high skills, low turnover  career  that offers well paying jobs for workers with limited academic ability, and a foot-in-the door for students who are starting their careers.

Part IV. Resource Implications

Cost Item 1

Program Action Four: Purchase new training videos  for 11  HOST courses at $150 each.            Equipment                  $1,650.00

Presently all new DVDs are required to have subtitles to accommodate students with hearing difficulties unless in class signers are provided. Industry training videos do not come with subtitles,  so  we have been unable to purchase contemporary ones. We request the subtitle requirement be waived, since new hospitality industry DVDs are necessary for proper instruction.

Program Student Learning Outcomes

For the 2012-2013 program year, some or all of the following P-SLOs were reviewed by the program:

Assessed
this year?
Program Student Learning Outcomes

1

Yes
1. Effectively and purposely use verbal and nonverbal language about HOST topics with confidence and appropriate to the audience.

2

Yes
2. Use critical thinking skills to effectively synthesize and evaluate information from assigned readings and articles through written memos, reports, reflective notes, and essay exams.

3

Yes
3. Conduct presentation projects that include Internet research and visual media.

4

Yes
4. Interact with others through team-building speeches and visual-oral presentations, which are designed to promote teamwork solutions and teach teamwork principles. Values such as respect for diversity, the need for fairness, empathy, sand human dignity are stressed.

5

No
Values such as respect for diversity, the need for fairness, empathy, sand human dignity are stressed.

6

No
Demonstrate self-management related to the Hospitality industry through practices that promote physical, mental and emotional health.

7

No
Demonstrate self-management related to the Hospitality industry through practices that promote physical, mental and emotional health.

8

No
Values such as respect for diversity, the need for fairness, empathy, sand human dignity are stressed.

A) Evidence of Industry Validation

Local industry advisors meet annually to provide opinions of the ILO, PLO, and SLO process.  They discuss course applicability to industry needs.  They advise on the trends in the hospitality industry locally, staewide and internationally.

B) Expected Level Achievement

70% of competencies used.

C) Courses Assessed

HOST 258 Hospitality Marketing

HOST 260 Hospitality Law

HOST 261 Hospitality Meeting and Convention Management

HOST 290 Hospitality Management

D) Assessment Strategy/Instrument

Students from Hilo and Kona were assigned to teams of 4 or 5 in March 2013 for presentations on the topic of, "Staffing a Resort and Marketing it," on April 19, 2013.  The instructions were for each team to develop the procedures needed for staffing the following departments and the action plan to market the resort. In doing so, the team needed to follow the basics of these departments and maintain the principles, values and cultures in the areas.  Areas covered were, Career, Customer Service and Culture in the Hospitality Industry.

The team members needed to be aware of the above areas in the hiring of the staff in Management and in the Departments of Front Desk, Housekeeping and Food and Beverage.

The teams needed to develop an action plan in Marketing, Destination Planning Meetings, Conventions, and for the Leisure Tourist.  When compiling all of the above, the teams followed the expressed Laws of the Hospitality Industry as they apply to each area.  The teams selected their resort name, size and location.  Team projects were to be completed and a copy sent to Jim Ferguson by April 10, 2013. 

Three teams were selected to make a personal presentation on April 24, 2013 to the HOST Advisory Council Members. These presentations were also videoed to be presented to the College Administration.     

E) Results of Program Assessment

They were very well done and presented professionally. Most looked at the audience thought the entire presentation, well-rehearsed. Everyone spoke clearly using good English. Some could speak more slowly. The students did a great job, spoke with conviction. Some could use more eye contact. More presentations like this to overcome the butterflies.

F) Other Comments

 Hospitality and Tourism (HOST)  April 24, 2013                                                     HOST Instructor:  Jim Ferguson

Program Assessment for the Students Learning Outcomes 2012-2013. Team presentations from Hilo and Kona in classroom and  videoconferencing.

The Assignment:  “Staffing a Resort and Marketing it”

The students worked in Teams learning to: “Interact with others through team-building speeches and visual-oral presentations, which are designed to promote teamwork solutions and teach teamwork principles. Values such as respect for diversity, the need for fairness, empathy, and human dignity are stressed.” 

G) Next Steps

1.  Urge students to take Speech and Communication course as soon as possible in in the first or second semester.

2.  Assign team study and presentation in first semester.

3.  Assign individual presentation in classroom and videoconferencing in first semester and third semester.

4.  Ask for critiques of videoconferencing technique of instructors.

5.  To be evaluated at middle and end of Fall 2013 semester.

 

END of 2013 ANNUAL PROGRAM REVIEW TEMPLATE