University of Hawaii Community Colleges
Instructional Annual Report of Program Data (ARPD)

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Review Year: College: Program:

College: Hawaii Community College
Program: Marketing

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Part I: Program Quantitative Indicators

Overall Program Health: Cautionary

Majors Included: MKT     Program CIP: 52.1401

Demand Indicators Program Year Demand Health Call
10-11 11-12 12-13
1 New & Replacement Positions (State) 1,200 148 210 Healthy
2 *New & Replacement Positions (County Prorated) 153 15 20
3 *Number of Majors 30.5 31 31
3a     Number of Majors Native Hawaiian 16 16 12
3b     Fall Full-Time 53% 44% 58%
3c     Fall Part-Time 47% 56% 42%
3d     Fall Part-Time who are Full-Time in System 0% 0% 0%
3e     Spring Full-Time 59% 60% 61%
3f     Spring Part-Time 41% 40% 39%
3g     Spring Part-Time who are Full-Time in System 0% 0% 0%
4 SSH Program Majors in Program Classes 243 270 277
5 SSH Non-Majors in Program Classes 847 801 627
6 SSH in All Program Classes 1,090 1,071 904
7 FTE Enrollment in Program Classes 36 36 30
8 Total Number of Classes Taught 23 20 21

Efficiency Indicators Program Year Efficiency Health Call
10-11 11-12 12-13
9 Average Class Size 15.9 17.9 14.4 Cautionary
10 *Fill Rate 64.8% 74.6% 56.9%
11 FTE BOR Appointed Faculty 1 1.5 1.5
12 *Majors to FTE BOR Appointed Faculty 30.5 20.6 20.6
13 Majors to Analytic FTE Faculty 14.5 15.0 14.7
13a Analytic FTE Faculty 2.1 2.1 2.1
14 Overall Program Budget Allocation $91,928 $88,937 $90,290
14a General Funded Budget Allocation $91,928 $85,321 $90,290
14b Special/Federal Budget Allocation $0 $0 $0
14c Tuition and Fees $0 $3,616 $0
15 Cost per SSH $84 $83 $100
16 Number of Low-Enrolled (<10) Classes 7 4 5
*Data element used in health call calculation Last Updated: January 27, 2014

Effectiveness Indicators Program Year Effectiveness Health Call
10-11 11-12 12-13
17 Successful Completion (Equivalent C or Higher) 78% 83% 83% Cautionary
18 Withdrawals (Grade = W) 13 7 13
19 *Persistence Fall to Spring 74.1% 75% 79.3%
19a Persistence Fall to Fall     53.5%
20 *Unduplicated Degrees/Certificates Awarded 5 8 4
20a Degrees Awarded 5 8 4
20b Certificates of Achievement Awarded 0 0 0
20c Advanced Professional Certificates Awarded 0 0 0
20d Other Certificates Awarded 0 0 0
21 External Licensing Exams Passed   Not Reported Not Reported
22 Transfers to UH 4-yr 1 6 2
22a Transfers with credential from program 1 3 0
22b Transfers without credential from program 0 3 2

Distance Education:
Completely On-line Classes
Program Year  
10-11 11-12 12-13
23 Number of Distance Education Classes Taught 2 3 2  
24 Enrollments Distance Education Classes 59 59 53
25 Fill Rate 98% 66% 88%
26 Successful Completion (Equivalent C or Higher) 59% 76% 77%
27 Withdrawals (Grade = W) 2 1 3
28 Persistence (Fall to Spring Not Limited to Distance Education) 69% 73% 59%

Perkins IV Core Indicators
2011-2012
Goal Actual Met  
29 1P1 Technical Skills Attainment 90.00 90.91 Met  
30 2P1 Completion 50.00 45.45 Not Met
31 3P1 Student Retention or Transfer 74.25 71.43 Not Met
32 4P1 Student Placement 60.00 22.22 Not Met
33 5P1 Nontraditional Participation N/A N/A N/A
34 5P2 Nontraditional Completion N/A N/A N/A

Performance Funding Program Year  
10-11 11-12 12-13
35 Number of Degrees and Certificates     4  
36 Number of Degrees and Certificates Native Hawaiian     4
37 Number of Degrees and Certificates STEM     Not STEM
38 Number of Pell Recipients     22
39 Number of Transfers to UH 4-yr     2
*Data element used in health call calculation Last Updated: January 27, 2014
Glossary | Health Call Scoring Rubric