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College Students and Tobacco
Prepared by Hawai’i Department of Health
  • In 1999, 46% of U.S. college students reported using a tobacco products within the past year. (1)
  • The tobacco industry is targeting its advertisements to 5.3 million college students through bars, special concerts, college newspapers, and promotional samples. (2,3)
  • Brown & Williamson, the third largest cigarette company, estimates their expenditure on college bar promotions to be $30 million annually. (3)
  • In 1999, 29% of U.S. college students currently smoke* cigarettes. (1)
  • 9% of U.S. college students currently smoke cigars. (1)
  • In Hawai’i, 26.3% of 18 – 24 year are current smokers. (4)
  • Colleges and Universities can reduce smoking by having smoke-free dormitories and strengthening smoking cessation programs. As of 2001, 27% of U.S. colleges banned smoking in dormitories and that the number was growing. (5)
  • Over 40% of colleges report not having any smoking cessation program, and that programs offered are inadequate. (5)


1. Rigotti, Nancy, et al (2000). US College Students’ Use Of Tobacco Products. Journal of the American Medical Association, 284(6).
2. Tench, Megan (2001). Tobacco Industry Targets College Population. Action on Smoking and Health. Available: [2001, 07/10/01].
3. National Center for Tobacco-Free Kids. Tobacco Company Marketing to College Students Since the Multistate Settlement Agreement Was Signed. Available; [2001, 07/09/01].
4. 2000 Behavior Risk Factor Surveillance Survey. Hawaii State Department of Health.
5. Action on Smoking and Health (2001). Smoking on college campus. Available: [2001, 07/09/01].

*Current smoker: Respondents who reported ever smoking 100 cigarettes in their lifetime and who smoke now (both everyday and some days).