The first area deals with human message processing. This involves
understanding the function and structure of the various codes, verbal
and nonverbal, used to form messages in speech communication, as
well as examining the encoding and decoding processes involved in
speech communication.
The second area of emphasis is relational communication, which focuses
on factors that influence growth, maintenance, and termination of
relationships.
The third area of emphasis is social influence, dealing with the
processing of beliefs, attitudes, and/or behavioral modification,
including gaining compliance, conflict resolution, persuasive campaigns,
and propaganda.
Speech is predominantly a discipline of systematic, purposeful
thinking and communicating. Our students obtain a liberal education
of considerable breadth and depth in regard to speech communication
theory. Furthermore, they are afforded ample opportunity to develop
their communicative skills by applying theory in such diverse activities
as interviewing, group discussion, organizational communication,
intercultural communication, public speaking, interpersonal communication,
debate, and performance of literature. Indeed, the basic philosophy
of this department--and it is stressed in every course and co-curricular
program offered--is that there is no surer preparation for professional
life and participation in society than an education which enhances
the ability of the individual to maintain lifelong learning and
the skills to communicate effectively.