Why Speech Communication

“Given the importance of the ability to communicate competently, the communication discipline should be viewed as central on college campuses. Humans are born with the ability to vocalize; but not with the knowledge, attitudes, and skills that define communication competence. The ability to communicate effectively and appropriately is learned and therefore must be taught.”

- Source: Morreale, S.P., Osborn, M. M. & Pearson, J.C. (2000). Why Communication is Important: A Rationale for the Centrality of a Discipline, Journal of the Association for Communication Administration, 29, 1-25.

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