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University of Hawai'i
University Relations
Media & Publications
Honolulu, HI 96822 |
(808) 956-8856 Telephone
(808) 956-3441 Facsimile
ur@hawaii.edu E-Mail |
For Immediate Release: |
July 27, 2000 |
Contact: Jim Manke, University and Community Relations, (808) 956-6106
Email: manke@hawaii.edu
Permission is granted to media for the use of the new logo only for purposes
of enhancing graphics used in reporting news to the public. For other uses,
please contact the University of Hawai`i Collegiate Licensing Office (808)
956-2114, or its agent, BHPC (949 442-7656).
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| UH Manoa Athletics Introduces New Logo and Uniforms |
Color Highlights Green, Black and Silver; Design Themes Reflect Hawai`i
Roots, Strength and Traditions
The University of Hawai`i at Manoa Athletics Department today introduced
a new logo design and athletic team uniforms that will be in use beginning
with the fall sports season. The logo and uniforms emphasize the colors
green, black and silver, and incorporate decorative patterns inspired by
renaissance of the use of Hawaiian kapa designs.
Graphic designs and uniform treatments were developed with the help and
expertise of Osaki Design, Inc., and involved several months of informational
interviews, cultural research and a design review committee. Graphic designer
and principal owner of Osaki Design Inc. is Kurt Osaki, a native of Kaua`i
and graduate of Kapa`a High School where he lettered in football. Osaki
is also a 1989 graduate of the University of Hawai`i at Manoa and the Art
Center College of Design in California.
Ceremonies to introduce the new letter "H" logo and supporting
graphic elements were staged at the Stan Sheriff Center. The new logo treatment
has been painted onto the basketball floor in the Sheriff Center and will
be incorporated into the on-field design at Aloha Stadium. New uniforms
for the UH women's volleyball will be the first to debut this fall when
the Rainbow Wahine take the court in the season opener on Friday, September
1.
A new line of logo apparel and merchandise is on sale at UH retail outlets
beginning today.
About the new logo:
Pupukahi I Holomua
To Unite and Move Forward as One
The Hawaiian theme that represents the new logo and identity of the UH
Manoa intercollegiate athletics, translated into English means, "unite
and move forward as one." As neutral as that might seem, the new logo
design carries kaona that comes from the depth of each individual that wears
the design. Kaona, or a "hidden or secret meaning" to what is
being said, protects the uniqueness of one's belief.
Although the "H outwardly represents Hawaii, it also carries the
significance of the Hawaiian expression and meaning of "ha." In
Hawaiian culture "ha" means the breath: the spirit of life passed
on to us from one person to another, generation to generation, with its
lessons and success.
The colors:
Green
The use of the color green in our identity represents not only the richness
of Manoa, but also spiritual prosperity and success. The UH Manoa campus
itself is located in the heart of the rich and fertile Manoa valley. Green
is also the color of the ti leaf, a symbol of good omen, and emblem of divine
power.
Black
For many cultures in Hawaii, black is a color that is respected. For
Hawaiian's, it takes them back to the Kumulipo, the chant of creation, referring
to the symbolism "from out of the darkness," the kaona of which
states that there is a new birth, or one cleanses to start anew.
Silver
Silver comes from the shimmering reflection of rainfall as it creates
a blanket of mist over Manoa valley and a symbol of hope and victory, ultimately
forming a bow or arc of prismatic color the rainbow that is frequently seen
over Manoa valley.
The Patterns:
Although the patterns on the logo are inspired the by renaissance of
the use of Hawaiian kapa designs, they are decorative. They do represent
the characteristics of the different people who have come together to obtain
knowledge, success and efficient skills.
The triangles are universally symbolic. The three points represent the
balance of an individualthe body, mind and spirit. Ancient Hawaiians believed
that each entity with these values could not stand strong without the other
two. This is the significance to the specific three triangles within the
"H."
The new logo, "simple but bold," clearly states that to move
forward as one, we must be one with ourselves. Balanced in the mind, body
and spirit. The "ha," or breath of life with its strategies of
compassion, patience, values, knowledge and skills instilled by the leaders
and coaches of the University of Hawai`i, must strengthen everyone who seeks
it. From the depths of dark nothingness comes the birthing of a successful
human. As the different individuals come together as one, the marks within
the pattern design come to life and represent the diverse strength of a
team and a state. UNITING TO MOVE FORWARD AS ONE.
About the designer:
Kurt Osaki
A graphic designer and principal owner of Osaki Design Inc., Kurt Osaki,
is a native of Kaua`i, Hawai`i. He is a graduate of Kapa`a High School where
he lettered in football, a graduate of the University of Hawai`i, and of
the Art Center College of Design in Pasadena, California.
Besides developing the new identity and uniforms for the University of
Hawai`i at Manoa, Mr. Osaki's clientele includes:
Teams in the NFL
· San Francisco 49ers
· Miami Dolphins
· Baltimore Ravens
· Tampa Bay Buccaneers
· Tennessee Oilers
· New York Jets
And
· Logo and uniform development for National Hockey League All-Star
game
· Logo and uniform development for teams in the newly created
XFL
· Logo development for the NFL Pro-Bowl
Osaki Design, Inc.
2120 Sixth Street, No.7
Berkeley, California 94710
(510) 704-1591
Guidelines for use of the logo:
Collegiate Licensing
The University of Hawai`i,s Collegiate Licensing office is responsible
for insuring that the integrity, indicia and marks of the University of
Hawai`i are properly used in all advertising, promotional and commercial
uses. UH has contracted for the services of BHPC International Marketing
and Licensing as their vendor-licensing agent for uses of the University's
marks. BHPC, in conjunction with the University's own Collegiate Licensing
office, will be responsible for handling all licensing with vendors and
businesses interested in using the name and indicia of the University of
Hawai`i. They can be contacted at:
BHPC International Marketing and Licensing
Roger Tomlinson
1001 Dove Street, Suite 200
Newport Beach, California 92660
(949) 442-7656
(714) 442-7655 Fax
University of Hawai`i Collegiate Licensing Office
Debbie Kutara
2465 Campus Road
Honolulu, Hawaii 95822
(808) 956-2114
(808) 956-5938 Fax
Failure to contact either office for use of the University of Hawai`i's
marks and indicia can result in criminal charges, which are currently considered
a class C felony under Hawai`i State law.
-UH-
