Book Talk: Olga Fedorenko - Flower of Capitalism

March 1, 3:00pm - 4:30pm
Mānoa Campus, Center for Korean Studies Add to Calendar

Advertising in South Korea is habitually referred to as a “flower of capitalism.” Rarely dismissed as an intrusive commercial message, South Korean advertising is often celebrated for the humanist societal ideals it may advance. This presentation, based on Fedorenko's new book, shows how contests over advertising freedoms and obligations become a focal point for challenges to corporate power in post-millenial South Korea. Olga Fedorenko is an associate professor at the Anthropology Department of Seoul National University.

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Center for Korean Studies, Mānoa Campus

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