MKT 160 :: Advertising & Promotion
Fall 2018 @UH Maui College

CRN:
45540 (KAH),45847 (MOL), 45541 (LAN,HAN), 45542 (DE)
Credit Hours:
3
Instructor:
G. Logan
glogan@hawaii.edu
984-3344 (Ph)
Instructional Mode:
Online
Instructional Mode:
Online
Dates:
08/20/2018 - 12/14/2018
Course Requirements:
Email instructor at glogan@hawaii.edu for course information after registering.
Course Prerequisites:
ENG 19 with grade C or better, or placement at least ENG 22, or consent
Course Description:
Introduces the principles of advertising and promotion, publicity, public relations, and selling, and their relationship to the marketing system. Stresses strategies of informing, persuading, and integrating information to create a positive image.
Technical Requirements:
Updated:
Wednesday, April 4, 2018 16:01:38