:: Principles of Marketing
@UH Maui College
46005 (KAH), 46019 (MOL), 46006 (LAN/HAN), 46007 (DE)
08/20/2018 - 12/14/2018
E-mail instructor at firstname.lastname@example.org after registering for course information.
ECON 130 and ECON 131 both with grade C or better, or consent.
Applies the fundamental principles of successful marketing including segmentation, targeting, product development, positioning, packaging, placement, pricing, promotion, service and relationship building to development of marketing plans. Explores the impact of marketing of goods and services using the Internet, the World Wide Web, and other technologies as they emerge.
Wednesday, April 4, 2018 16:11:15