MKT 300 :: Principles of Marketing
Fall 2018 @UH Maui College

CRN:
46005 (KAH), 46019 (MOL), 46006 (LAN/HAN), 46007 (DE)
Credit Hours:
3
Instructor:
Gil Logan
glogan@hawaii.edu
984-3344 (Ph)
Instructional Mode:
Online
Instructional Mode:
Online
Dates:
08/20/2018 - 12/14/2018
Course Requirements:
E-mail instructor at glogan@hawaii.edu after registering for course information.

Course Prerequisites:
ECON 130 and ECON 131 both with grade C or better, or consent.
Course Description:
Applies the fundamental principles of successful marketing including segmentation, targeting, product development, positioning, packaging, placement, pricing, promotion, service and relationship building to development of marketing plans. Explores the impact of marketing of goods and services using the Internet, the World Wide Web, and other technologies as they emerge.
Technical Requirements:
Updated:
Wednesday, April 4, 2018 16:11:15