HOST 258 :: Hospitality Marketing
Spring 2019 @Hawaii CC

CRN:
18462 (E. HI) 18463 (WH)
Credit Hours:
3
Instructor:
Lynn Erdmann
808-969-8834 (Ph)
808-209-8021 (Fax)
Instructional Mode:
ITV
Instructional Mode:
ITV
Dates:
01/07/2019 - 05/09/2019
Schedule:
MW
2:00pm- 3:15pm
Origination Site: WestHI 500-107
Receive Sites: UHH 346-101
Course Prerequisites:
CoReq: HosT 101 (or prior completion)
Recommended: Completion of 2 semesters of study in the Hospitality and Tourism program
Course Description:
A study of modern marketing techniques and concepts for the Hospitality industry, including human factors, consumer demand, and planning.
Textbooks:
Marketing for Hospitality and Tourism
By Kotler, Bowen, Makes, Balogul
Pearson Publishing; 7th edition; 2017
ISBN: 9780134151922

BOOK INFO: Students should purchase books through the UH Bookstore by calling 1-808-932-7394 or choose the "Hilo Bookstore" link online at http://www.bookstore.hawaii.edu
Technical Requirements:
This is a HITS Class with the instructor located in West Hawaii.
Internet access is required.
Additional Notes:
Tests and other work will be done via the Internet. Students should go to https://laulima.hawaii.edu and log in with their UH username and password on or 1-2 days before the first class date. Students may email instructor with any questions. (lerdman@hawaii.edu)
Updated:
Wednesday, October 10, 2018 12:07:17