BUSA 300 :: Principles of Marketing
Spring 2019 @UH West Oahu

CRN:
69270
Credit Hours:
3
Instructor:
Chinen-Moore, Joanne
Instructional Mode:
Online
Instructional Mode:
Online
Dates:
01/07/2019 - 05/03/2019
Course Description:
Examines the revolution in marketing. Applies the fundamental principles of successful marketing including segmentation, targeting, product development, positioning, packaging, placement, pricing, promotion, service, and relationship-building to the development of marketing plans.
Updated:
Wednesday, October 31, 2018 12:39:16