:: Consumer Behavior
@UH West Oahu
01/07/2019 - 05/03/2019
Examination of major influences on those who buy and use products. Assessing social, personal, and psychological influences including reference groups in the purchasing decision process. Application of principles to select marketing problems.
This class section will be offered off-campus at Kapiolani Community College.
Wednesday, October 31, 2018 12:47:16