BUSA 304 :: Consumer Behavior
Spring 2019 @UH West Oahu

CRN:
69631
Credit Hours:
3
Instructor:
Instructional Mode:
Online
Instructional Mode:
Online
Dates:
01/07/2019 - 05/03/2019
Course Description:
Examination of major influences on those who buy and use products. Assessing social, personal, and psychological influences including reference groups in the purchasing decision process. Application of principles to select marketing problems.
Additional Notes:
This class section will be offered off-campus at Kapiolani Community College.
Updated:
Wednesday, October 31, 2018 12:47:16