BUSA 305 :: Advertising and Promotion Management
Spring 2019 @UH West Oahu

CRN:
69271
Credit Hours:
3
Instructor:
Chinen-Moore, Joanne
Instructional Mode:
Online
Instructional Mode:
Online
Dates:
01/07/2019 - 05/03/2019
Course Restrictions:
This is an online class; access the class through MyUH or directly at laulima.hawaii.edu.
Course Description:
Applies research findings to advertising, direct marketing, and public relations materials and campaigns. Develops copywriting and visual design skills for effective print ads and press releases.
Integrates marketing communications activities including tracking and evaluating results.
Updated:
Wednesday, October 31, 2018 12:49:07