From left, Stephen L. Vargo, Erica Okada and Qimei Chen


Marketing faculty at the University of Hawaiʻi at Mānoa Shidler College of Business has been recognized for their research excellence in a study published by the Journal of Marketing Education in 2014.

In the ranking of top scholars, Shidler College of Business Professor Stephen L. Vargo was ranked 1st in marketing management and strategy and Associate Professor Erica Okada was ranked 21st in consumer behavior.

The study provided a global benchmark of institutions and scholars in the five most popular marketing doctoral program areas, and looked at the scholarly impact of faculty contributions in top marketing journals from 2003 to 2012.

In the institutional ranking, the Shidler College of Business was ranked third in consumer behavior, second in modeling and quantitative analysis, second in marketing management and strategy and first in international marketing.

Other Shidler marketing faculty that contributed to the ranking included Professor Qimei Chen. In 2013, Chen with co-authors University of North Carolina’ Xinshu Zhao and Duke University’s John G. Lynch, Jr., won the Journal of Consumer Research Best Article Award for their paper titled, “Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis.” For the last four years, this paper was ranked as the number one most cited marketing journal paper in Shugan’s Top 20 Marketing Meta-Journal (most cited marketing articles) at, a meta-journal where researchers can view the latest articles across all marketing journals.

Also last year, Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals, named Vargo in its 2014 report of the World’s Most Influential Scientific Minds. He earned this distinction by publishing the highest number of articles that were ranked among those most frequently cited by fellow researchers.

“The marketing faculty have worked extremely hard and I’m so proud they have been recognized for their research excellence,” said Vance Roley, dean of the Shidler College of Business at the UH Mānoa. “For the past ten years, we have been actively recruiting promising scholars from all over the world. As a result, we have seen an increase in faculty research in top academic journals across all academic departments and an increase in faculty leadership appointments in the international intellectual community.”

—By Dolly Omiya