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Stephen L. Vargo

A professor of marketing from the University of Hawaiʻi at Mānoa Shidler College of Business was named to Web of Science Groups’ Highly Cited Researchers of 2019 for the sixth consecutive year.

Stephen L. Vargo earned this distinction by publishing the highest number of articles most frequently cited by his peers over the course of the past decade. His articles focused on the “Service-Dominant (S-D) Logic” framework, which redefines how value is co-created through economic exchange. Those making the list for 2019 were identified as scientists that are influencing the future direction of their fields. Fewer than 0.1 percent of the world’s researchers, across 21 research fields, have earned this exclusive distinction.

“Steve is an exceptional researcher and we are fortunate to have him as an endowed marketing faculty,” said Vance Roley, dean of the Shidler College of Business. “Over the past 10 years, Steve has received a number of awards for his contributions to the marketing field including the prestigious Shelby D. Hunt/Harold H. Maynard Award for 2019.”

Vargo earned his master’s in psychology from the University of Oklahoma and a doctorate in marketing from the Michael F. Price College of Business at the University of Oklahoma. His research interest areas are in market and market theory, strategy and service-encounter.

He has published more than 100 research publications that have been featured in notable journals such as: Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of International Marketing, Journal of Retailing and MIS Quarterly. According to Google Scholar, Vargo currently has more than 52,000 citations.

Also named to the list was Jeyhan Kartaltepe, a 2009 UH Mānoa Institute for Astronomy PhD graduate, who is now faculty at Rochester Institute of Technology.

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