For the third year in a row, the University of Hawaiʻi at Mānoa athletics marketing department earned national recognition from the National Association of Collegiate Marketing Administrators, winning two gold awards in fundraising and game day experience.
The department took home top honors in fundraising for its “sUHrf City” women’s basketball uniform campaign, which featured a fan-submitted design contest that drew 140 entries from 26 states and five countries. The winning uniforms were auctioned off, raising $24,000 in net profit.
In game day experience, UH was honored for its “Mixed Plate Series,” a cultural celebration across multiple sports including volleyball and baseball. Promotions such as Pinoy Day, Chinese New Year and Banzai Weekend helped boost ticket sales by 21% and drew strong fan engagement.
“It’s great to receive recognition from our peers and for them to notice the hard work our entire department is putting in to be creatively different,” said Eric Mathews, the director of marketing and fan experience.
Read more about it at Hawaiiathletics.com.
