The University of Hawaiʻi Community College System and UH Maui College have earned a significant collection of awards from Region 6 of the National Council for Marketing & Public Relations (NCMPR), in recognition of outstanding work in branding and community engagement.
The UH Community Colleges received two awards for its “Native HI” video series, broadcast during the widely watched Merrie Monarch festival. Produced in partnership with Hyperspective Studios, the system office earned a gold Medallion Award for the paid television series featuring Kapiʻolani CC, Kauaʻi CC and UH Maui College, and a silver Medallion Award for a video short series highlighting Kapiʻolani CC, Leeward CC and UH Maui College.
“These regional Medallion Awards affirm the outstanding quality of our marketing and public relations work across the UH Community College System,” said UH Interim Vice President for Community Colleges Della Teraoka. “The ‘Native HI’ video series is a powerful tool for showcasing the transformational journeys of Native Hawaiian students across our campuses and how higher education became a catalyst for hope, success and personal growth.”
Maui Gold
In further recognition of UH excellence, the in-house marketing and communications team at UH Maui College won gold and silver awards for their exceptional creativity and expertise.
The gold award was presented for the design of the college’s printed recruitment brochure, which was created to reflect the high quality and diverse offerings available at UH Maui College.
Chancellor Lui Hokoana said, “This award-winning brochure significantly supports our outreach, not just to degree-seeking students, but to every member of our community seeking learning opportunities and support.”
The silver award recognized a shirt design for strengthening the college’s brand through the powerful integration of sense of place. The design utilized the visual patterns from monument signs at the main campus, connecting the campus, its outreach centers on Molokaʻi and Lānaʻi, and the UH System as a whole.
“Getting these awards is a huge honor, but the real credit goes to the amazing faculty, staff and leadership here at UH Maui College who make my job easy,” said Marc Antosch, who leads the design and marketing team. “Our main focus is to make sure everyone knows about the awesome opportunities we have right here on Maui and at our outreach centers.”
National competition ahead
NCMPR is the only organization of its kind dedicated exclusively to representing marketing and public relations professionals at community and technical colleges across the nation. The organization’s 2025 Paragon Awards will be announced in January.
In March, the UH Community Colleges marketing campaign highlighting exciting career and technical education programs received top national honors: a gold 2024 Paragon Award from the NCMPR for Best TV/Video Advertisement (Series).
