University of Hawaiʻi at Mānoa athletics announced a new, streamlined approach to fundraising and Name, Image, and Likeness (NIL) support, introducing four initiatives to strengthen student-athlete resources, boost competitive recruitment and retainment, and improve community engagement.
“What we really want to focus on is how to retain and recruit elite student-athletes, so that we can have outstanding outcomes for our state and our entire community,” said Athletics Director Matt Elliott. “We are so grateful to be part of such a supportive community here in Hawaiʻi. Whether fans are cheering in the stands, watching from home, or donating directly—it truly makes a difference.”
The department introduced two tax-deductible direct-giving opportunities. The Our Team, Hawaiʻi’s Team Fund will support essential operations such as travel, nutrition and student-athlete health, while the Boost the ‘Bows Fund (Institutional NIL) will aid recruitment, retention and scholarship support for athletes. Donors can choose to contribute at the department level or designate gifts to specific teams.
Two additional avenues focus on engagement. Non-institutional NIL partnerships will allow local businesses and individuals to work directly with student-athletes through INFLCR, expanding opportunities across sports. A new comprehensive events calendar for 2025–26 will also connect the community with fundraising and outreach events throughout the year.
“NIL has been an incredible opportunity for me to connect with the Hawaiʻi community,” said Rainbow Warrior football quarterback Micah Alejado. “Working with local businesses has taught me so much about leadership and representing Hawaiʻi in a positive way. I’m truly grateful for the opportunity to show a little bit of my personality and who I am as a student-athlete.”
As the NIL strategy is implemented, coaches also say its impact goes far beyond financial opportunities.
“When I recruit, I’m transparent about the financial support we can offer, but I always lead with what truly sets us apart—our commitment to player development and the strong culture at UH Athletics,” said Rainbow Wahine basketball head coach Laura Beeman. “Having the chance to play for Hawaiʻi is special.”
The department also released updated details on year-end giving, including tax information, to support donors finalizing 2025 contributions.
Read more at Hawaiiathletics.com.
