University of Hawaii Community Colleges
Instructional Annual Report of Program Data (ARPD)

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Review Year: College: Program:

College: Kauai Community College
Program: Creative Media

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The last comprehensive review for this program was on Provisional Program.

Program Description

Kaua’i CC’s Creative Media program is a welcoming, supportive learning experience where new ideas from all students are celebrated. Lessons and hands-on activities that parallel professional best-practices develop a foundation of knowledge and skills that prepare students to achieve their academic and career goals in viable Creative Media disciplines.

 

Program Description

Date of Last Comprehensive Review

 Provisional Program (N/A)

 

 

Date Website Last Reviewed/Updated

1/26/2019

Target Student Population

Traditional students under 25 of age and are enrolled in college for one or more years. Returning adult students who are working part time. Nontraditional students who are also working part time while attending college. Native Hawaiian and Filipino students.

External Factor(s) that Affected the Program or Unit

 

Part I. Quantitative Indicators



Glossary | Health Call Scoring Rubric

Part II. Analysis of the Program

The Overall Program Health is Cautionary

 

Program demand is unhealthy. This health call is because only 1 job opening was identified in the county using the CIP code linked to this program. Other CIP codes or measures that track freelance employment in all Creative Media focus areas would be more appropriate.

 

Program Efficiency is healthy, with fill rates at 67% and 26 majors per BOR faculty. The enrollment trend will likely continue if there are additional improvements in internal support systems, adequate Creative Media staff is hired and adjustments are made to degree requirements, which may include removing intermediate-level Creative Media courses.

 

During the latter part of the Fall 2018 term, Kauai CC’s Creative Media program was approved by ACCJC to offer an Associate of Science Degree with seven associated certificates in the following focus areas:

  1. Still Photography
  2. Graphic Arts
  3. Video Production
  4. Event Technology
  5. Animation
  6. Music Production
  7. Website Technology

New Creative Media courses in each focus area are designed to match industry and student needs and the new program will be delivered fall 2019.

 

Program effectiveness is healthy, as evident by persistence rates of 69% (fall-to-spring) and 52% (fall-to-fall).  

 

Strengths and Weaknesses

 

A major strength of the program is the advisory board/consortium, which has four members from the local business community.  In 2018, the Creative Media Consortium was formed to identify the best mix of curricula for Kaua’i CC’s Creative Media program. Given Kauai's geographic isolation from other UH campuses and the diverse needs of students and employers on-island, seven focus areas of instruction and associated skill development were identified:

  1.      Still Photography
  2.      Graphic Arts
  3.      Video Production
  4.      Event Technology
  5.      Animation
  6.      Music Production
  7.      Website Technology

Student project requests are being generated through the Creative Media Consortium. The Consortium is designed to connect industry experts with the college to identify, refine and improve lessons and to share professional best-practices with students. Many Creative Media careers provide freelance (per-project) work, rather than full-time employment. In response to this unique employment need, an Online Project Request Form on the Consortium website allows prospective clients to describe and request projects. Students who have demonstrated the skills needed to complete the projects are matched with the client. Additional Creative Media staff is needed to efficiently manage Consortium-generated projects, supervise student equipment loans and provide one-on-one tutoring.

 

Challenges, given the complexity of building a new program, include monitoring to ensure that: 

●      New equipment purchases are not delayed and current equipment is operating properly.

●      New courses are posted in Banner, allowing adequate time for students to enroll. (Example: For the Spring 2019 term, students had 24 hours to enroll in ART 225 before the course was evaluated to be offered or canceled).

●      The UH enrollment system allows students to see and enroll in CM courses.

Additionally, students are currently required to complete intermediate-level CM courses to earn the Associate of Science Degree and Certificates. For the next few years, it is highly unlikely that enrollment in these courses will reach ten or more students per class, so these courses are at risk of being canceled. This will significantly delay and/or prevent students from graduating. To resolve this situation, accommodations will need to be made to allow these low-enrolled classes to be offered, or the CM degree will need to be revised to eliminate all intermediate-level CM courses.

 

Creative Media support staff is needed. If additional staff is not hired, it is likely that students will be injured due to lack of adequate supervision, CM production equipment will be damaged, student projects will not meet the needs of their prospective clients, and enrollment will drop.

 

There were no prior year action plans.

Part III. Action Plan

 

Goal

Strategic Goal/Priority (List number)

Benchmark

Desired Outcome

Unit of Measure

Year(s)

Implemented

Increase CM majors

 

1

 

 

40

 

60

 

 

Enrollment Rates

 

2018 - 2019

 

Increase on-time graduation rates

 

 

6,7

 

1

 

 

20

 

 

Graduation

Rates

 

2018 - 2019

 

Increase Transfer to BS

 

4

 

0

 

2

Transfer Rates

 

2018 - 2019

 

 

Increase Job Placement

 

 

8

 

 

0

50% will be gain independent or full-time employment within one year after graduation

 

 

Graduate Survey

 

 

2018 - 2019

 

 

 

Part IV. Resource Implications

None for 2018-2019.

Program Student Learning Outcomes

For the 2017-2018 program year, some or all of the following P-SLOs were reviewed by the program:

Assessed
this year?
Program Student Learning Outcomes

1

No
Apply effective communication skills with peers and clients, demonstrating a high-level of emotional intelligence.

2

No
Use creative media applications and equipment professionally, demonstrating efficient and safe operating procedures.

3

No
Apply professional, ethical and legal principles when creating creative media.

4

No
Develop measurable objectives for creative media projects.

5

No
Produce professional-quality creative media projects using critical thinking and basic design concepts.

A) Evidence of Industry Validation

A major strength of the program is the advisory board/consortium, which has four members from the local business community.  In 2018, the Creative Media Consortium was formed to identify the best mix of curricula for Kaua’i CC’s Creative Media program.

B) Expected Level Achievement

No content.

C) Courses Assessed

No courses were assessed.

D) Assessment Strategy/Instrument

No content.

E) Results of Program Assessment

PSLO assessment will begin Spring 2019 (PSLO 2,4).  PSLOs 1 and 3 will be assessed Fall 2019 and PSLO 5 will be assessed Spring 2020.

 

 

F) Other Comments

No content.

G) Next Steps

No content.