University of Hawaiʻi System Logo Design Submissions

Three local graphics firms submitted the following designs for consideration in a process to select a new logo for the University of Hawaiʻi System.

You may wish to review the project background, or simply click on one of the proposed new logos, below, to view the image design and narrative.

During consideration, designs were identified by number only. The design firm and percentage of public comment favoring each design have been added below.

Design 3

Proposed Logo Design Three©2004 University of Hawaiʻi

Description

PROUD: Strong in form, the "U" embraced by the "H" presents a substantial and unified stance. This solid form depicts the schools’ commitment to "Excellence at Home."

DYNAMIC: The streamline curves meet at one point, creating a sense of positive movement and direction. This energy is the coming together of cultures and diversity. Hawaiʻi, positioned in the middle of the Pacific, is that meeting point for all to learn, grow and share.

UNIQUE: Hawaiʻi’s environment is as special as its people. The organic form is an abstract representation of Hawaiʻi’s natural beauty and can be seen as fauna or movement in the ocean.

GROWTH: The "H" symbolizes an international gateway to the Pacific and a gateway welcoming all the people of Hawaiʻi to the institution of knowledge and growth. Enter the system curious and leave fulfilled.

Design 3 with wordmark

proposed logo design three wordmark

Design 3 in green

Proposed logo design Three in Green