China seminar public lecture
March 28, 12:00pm - 1:30pm
Mānoa Campus, Moore Hall 319 (Tokioka Room)
Time and Date: Monday, Mar 28, 12:00 p.m. (noon)
Location: Moore Hall 319 (Tokioka Room)
Talk title: How to Know Too Much with Visualization Design
Presenters:
Fan XIANG, Associate Professor, Visual Communication Design
Dept., Academy of Art and Design, Tsinghua University, Beijing, China.
and Shunshan (Sam) ZHU, Chief Scientist, Dynamic Network Technology Co, Acton, MA
Abstract:
“How does the notion of scale affect humanities and social science research? Now that scholars have access to huge repositories of digitized data – far more than they could read in a lifetime – what does that mean for research?†(Manovich, 2009)
The purpose of our recent study is to understand the current ideology of China by visualizing a great quantity of images from official art archives. Our presentation describes our methodology and the preliminary results of two projects, “Award Puzzle†and “A Palette of CCTV’s Chinese New Year Gala.â€
The first project, Award Puzzle, uses diversified forms of mapping to reveal the preferences of the juries of China’s major national arts awards, and in so doing provides “tips†on how to win such awards and how to keep winning for more than thirty years. An online interactive platform allows the public to explore the tips for success.
The second project, A Palette of CCTV’s Chinese New Year Gala, smashes videos from the Gala and refactors frames into various timelines, thus
revealing how red-dominated the Chinese mass media really is. Or is the Chinese mass media not as red-dominated as we assumed?
This is also a bittersweet story of interdisciplinary cooperation between an engineer and a designer.
Event Sponsor
Center for Chinese Studies, Mānoa Campus
More Information
956-8891, china@hawaii.edu
