Gossip and Influence in Networks: Lessons from Rural India

Matthew Jackson (Stanford), one of the most influential researchers in Networks, will present the general interest lecture: "Gossip and Influence in Networks: Lessons from Rural India." Abstract: How can we identify the most influential people in terms of their ability to spread valuable information along through a social network? Are people able to easily identify those people in their communities who are best at spreading information? Are people selective in choosing to whom they pass information? Based on recent field work in rural India, we will examine these questions and see how the structure of social networks affects information transmission ranging from gossip to information about new products and the varied ways in which word-of-mouth diffusion works.

Event Sponsor
Economics, Mānoa Campus

More Information
(808) 956-7143

Tweet