The University of Hawaiʻi at Mānoa has launched a multi-media recruitment campaign aimed at encouraging high school seniors, their families, and all prospective local students, to consider attending UH Mānoa.
The campaign reminds local residents that the flagship campus of the UH system is consistently ranked among the top two percent in the world and is an exceptional value with exciting study abroad opportunities. It also challenges prospective students to create a better future for themselves and for all of Hawaiʻi.
“Our efforts to recruit and promote the University of Hawaiʻi at Mānoa reflect not only our commitment to the state but also to our next generation of students,” said UH Mānoa Assistant Vice Chancellor for Enrollment Management and Director of Admissions Roxie Shabazz. “We have an incredible university rich in endless opportunities. The hope is that this will encourage prospective students and their families to want to learn more. Our goal is to make sure every family is aware of what we have right here in Hawaiʻi.”
The campaign will include commercials on television as well as spots on digital platforms, social media and the radio. March 1 is the deadline for students to submit their application to UH Mānoa, and May 1 is the deadline to officially commit.
The campaign includes a 30-second radio spot scheduled to air more than 3,211 times on 13 local radio stations January 13–April 4. Highlights include airtime during programs with the highest ratings among the target audience, live Michael W. Perry reads on the No. 1 rated morning show KSSK, on-air morning drive interviews and more than 1,500 public service announcement spots.
Television and digital component
For the second year, UH Mānoa is partnering with Hawaii News Now to engage in a television campaign and social media contest. The campaign, which runs January 13–March 1, involves airing 253 30-second spots on both KGMB and KHNL, as well as a targeted digital campaign featuring 600,000 display ads and 150,000 video ads on HawaiiNewsNow.com and an extended target network.
Public service announcement commercials will run throughout the three-month campaign period on Hawaii News Now stations.
Hawaii News Now will run an exclusive “#makemanoayours” social media contest leveraging Hawaii News Now followers. The online contest, which runs January 21–March 1, is open to incoming fall 2020 freshmen. Entrants will need to upload a photo or video that reflects how they will make the UH Mānoa experience “theirs.” The winner will receive a year of free tuition courtesy of the UH Federal Credit Union.
- Read about 2019’s winner: Kaiser student wins UH Mānoa tuition in #MakeManoaYours contest, May 24, 2019