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A new multi-media recruitment campaign encourages prospective students to leverage the University of Hawaiʻi at Mānoa, a globally recognized center of learning and research that is consistently ranked among the top 2% of universities in the world, to create a stronger, sustainable future and make a difference locally and globally. “Eia ke kahua, It starts here” challenges local high school students, their families and all prospective students to enroll in fall 2021 and use the opportunities provided at UH Mānoa to make a difference.

“Our commitment to Hawaiʻi and our next generation of students remains our top priority,” said UH Mānoa Provost Michael Bruno. “A UH Mānoa degree opens doors to exciting and fulfilling careers, and our campus community is ready to help all of our students take the next step in their academic journey. To all of our families—we are here for you!”

The campaign includes thousands of 30-second ads that will air on social media, digital platforms, local television and statewide radio. Prospective students are encouraged to apply for fall 2021 and to confirm their enrollment by May 1, if they have already received an acceptance.

Contest for free tuition

Hawaii News Now will run an exclusive “#TakeMeToManoa” social media contest that runs March 1–28. The contest is open to local, incoming fall 2021 freshmen. To enter, upload a video, no longer than 60 seconds, explaining why UH Mānoa is the right university for you and the impact of a year of free tuition, courtesy of the UH Federal Credit Union.

“Take Me to Mānoa is uniquely Mānoa—it is an invitation to prospective students and their families to be a part of an incredible university rich in endless opportunities. The personal stories are the core of this campaign,” said Ryan Yamaguchi, interim assistant vice chancellor for enrollment management and director of admissions. “It’s about recognizing the student, our future Rainbow Warrior that is looking to Mānoa as their next step in their academic journey.”

For more details, go to and read about 2020’s contest winner and 2019’s contest winner.

This work is an example of UH Mānoa’s goal of Enhancing Student Success, one of four goals identified in the 2015–25 Strategic Plan, updated in December 2020.


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